Find where AI cites your competitors instead of you
Your competitors are being recommended and cited by AI for questions you should own. An AI citation gap analysis shows exactly where: which prompts, which platforms, which sources, and why their pages win, so you know what to fix first.
| Prompt | You | Brand A | Gap | Cited instead |
|---|---|---|---|---|
| Alternatives to Brand A | 0% | 100% | −100 | brand-a.com |
| Best tools for client reporting | 25% | 75% | −50 | g2.com |
| Project tools with time tracking | 0% | 50% | −50 | techradar.com |
| Cheapest agency software | 0% | 25% | −25 | reddit.com |
Three gaps AI citation gap analysis uncovers
A citation gap isn't one number. It's where AI leaves you out of the answer, where it names you but quotes someone else, and the sources that keep recommending your competitors.
Prompts where AI recommends your competitors and doesn't name you at all. The biggest opportunities: someone is already winning the answer.
Prompts where AI names you but cites other pages as its sources. You're in the answer, but someone else's page is telling your story.
The review sites, articles, forums and competitor pages AI cites again and again in answers that leave you out.
Find the prompts your competitors win
Pick a competitor and compare yourselves prompt by prompt, on every AI platform. The gap column shows where they're ahead and by how much; the Missing mention view lists every prompt where competitors are named and you aren't.
- Any competitor compared with you, prompt by prompt
- Their visibility and position per platform next to yours, with the gap
- Missing mention: every prompt where AI names competitors but not you
- Filter by AI platform to find the gaps on one platform
Find where you're named but not cited
The Not cited view lists the prompts where AI mentions your brand but doesn't use your website as a source. Open one to see the domains it cited instead, with your own pages marked when they appear.
- Not cited: you're in the answer, your site isn't a source
- The domains each answer cited, per platform
- Which of your pages AI does cite, and for which prompts
Find the sources that leave you out
Across every answer, see the sources AI cites most and how often those answers also mention you. Sources cited often but rarely alongside you are the gap: review sites to get listed on, articles to be included in, discussions to join, and competitor pages to outdo.
- Mentions you: the share of answers citing a source that also name you
- Competitor websites marked, with the pages of theirs AI cites
- Filter by type: review sites, editorial, forums, directories and more
Find out why their page wins
Ask the AI Agent to compare the competitor page AI cites most with yours. It reads both pages (content, headings, structured data, freshness, FAQs) and explains, specifically, what theirs has that yours doesn't.
- Reads any public page, yours and your competitors'
- A side-by-side comparison of what AI sees on each
- A clear list of what to change on your page
You're missing from 4 of 10 prompts. Brand A appears in all four, usually first:
Close the gap
Turn the analysis into work: write the page that answers the prompt, improve the page AI ignores, and get listed on the sources AI trusts. Then watch the gap close in your weekly analyses.
- Write an article for any prompt you're missing from, researched from the pages that rank
- Write articles in bulk for every gap at once, and send them to your website as drafts
- Track new prompts the analysis uncovers
- Follow your visibility against the competitor, week by week
AI citation gap analysis FAQ
What is an AI citation gap analysis?
An AI citation gap analysis compares how AI assistants cite and recommend you with how they cite and recommend your competitors. It finds the prompts where competitors are named and you aren't, the prompts where you're named but your site isn't a source, and the sources that keep favoring your competitors.
How is it different from an SEO content gap analysis?
An SEO content gap compares keyword rankings in Google. An AI citation gap compares AI answers: which brands ChatGPT, Claude, Gemini and Perplexity name, and which pages they use as sources. The two overlap, because AI often cites pages that rank, but the gaps are not the same.
Which AI platforms does it cover?
ChatGPT, Claude, Gemini and Perplexity, for every prompt you track, plus Google AI Overviews citations.
How do I close an AI citation gap?
Create or improve the page that answers the prompt, get your brand onto the sources AI cites most (review sites, articles, forums), and make your pages easy for AI to read and quote. The AI Agent explains what a cited competitor page does better, and the AI Writer writes the article.
How often is the gap analysis updated?
Every week: each analysis asks every prompt on every platform again and refreshes the citations, so you can see gaps open and close.
More in AI Visibility Tool
Run your AI citation gap analysis
Add your website and see which prompts, platforms and sources your competitors win, and what to do about each one.
- 7-day free trial
- Cancel any time
- Plans from $49 a month
- Your AI visibility on all four platforms
- Your position against every competitor AI names
- How AI describes you, and its sentiment
- The sources AI cites in your market
- The prompts where you're missing
+ Google AI Overviews