Brand sentiment analysis for the age of AI answers
When AI recommends brands it also judges them. Brand sentiment analysis shows the tone ChatGPT, Claude, Gemini and Perplexity use when they talk about you, how it compares with your competitors, which platform is least favorable, and the exact words behind it.
The tone of every AI answer about your brand
Every time an AI answer describes your brand, the description is classified as positive, neutral, mixed or negative. AI brand sentiment analysis adds those up across every prompt and platform, so you see how AI really talks about you, not one cherry-picked answer.
- Positive, neutral, mixed and negative share for your brand
- Built from every description in every answer, every week
- The descriptions themselves, one click away
Your sentiment next to your competitors'
A 60% positive score means little on its own. Brand sentiment analysis puts every brand AI names side by side, so you can see whether AI is warmer about a competitor, and where their tone slips.
- Tone by brand for every competitor in the answers
- The drawbacks AI names for your competitors: your openings
- Sorted by what matters: differences, not one score
Which AI platform likes you least
Each AI platform reads different sources and forms its own view. Sentiment by platform shows where the tone about your brand drops, so you know which AI to focus on.
- Your tone on ChatGPT, Claude, Gemini and Perplexity
- Spot the platform that repeats a negative view
ChatGPT
Claude
Gemini
Perplexity
Strengths and drawbacks, in AI's own words
A score tells you something is wrong; the quote tells you what. Every strength and drawback comes with the words the answers used, so you know exactly which objection to answer.
- Your strengths and drawbacks, with quotes
- Drawbacks AI names for your competitors, with quotes too
“…though it connects to fewer tools than Brand A, so larger teams may outgrow it.”
“…can be up and running in an afternoon, with no training needed.”
Read every description, least favorable first
Filter every description of your brand by tone and start with the worst. It's the fastest way to find the answers that hurt you, and the sources behind them.
- Every description of your brand, filterable by tone
- Least favorable first
From sentiment to perception and sources
Sentiment says how AI feels; perception says what it thinks you're like. Brand perception analysis groups the attributes AI uses for every brand, and traces each one to the sources that put it there.
Brand perception analysisWhat to look for in brand sentiment analysis tools
Most brand sentiment analysis tools were built for social media and reviews. AI answers need a brand sentiment analysis tool that reads what AI assistants say. Here's what's included in every plan.
Sentiment from what ChatGPT, Claude, Gemini and Perplexity say about you, with web search on, the way customers ask.
Tone for every brand AI names, not only yours.
See which AI is least favorable, instead of one blended number.
Strengths and drawbacks with quotes, and every description filterable by tone.
The attributes behind the tone, and the sources the answers cited.
Sentiment updates with every weekly analysis, so you see the effect of your work.
Brand sentiment analysis FAQ
What is brand sentiment analysis?
Brand sentiment analysis measures the tone people, or here AI assistants, use when they talk about your brand: positive, neutral, mixed or negative. Tracked over time and compared with competitors, it shows how your brand is regarded and what is pulling it down.
What is AI brand sentiment analysis?
AI brand sentiment analysis applies brand sentiment analysis to the answers of AI assistants like ChatGPT, Claude, Gemini and Perplexity. Every description of your brand in their answers is classified by tone, by platform and against your competitors.
Why is my AI sentiment mostly positive?
AI answers tend to recommend, so most descriptions are positive. That's why the report leads with differences: the drawbacks named, the platform where your tone drops, and how you compare with competitors.
How is this different from other brand sentiment analysis tools?
Most brand sentiment analysis tools measure social media, news and reviews. This brand sentiment analysis tool measures what AI assistants say when your customers ask them for recommendations, which is increasingly where buying decisions start.
How can I improve my brand sentiment in AI?
Find the drawbacks AI repeats and the sources behind them, then address them where AI reads: your own pages, review sites, comparisons and articles. Brand perception analysis shows the sources; the AI Writer helps create the content.
How often is brand sentiment updated?
Every week, with each analysis of your tracked prompts on every AI platform.
More in AI Visibility Tool
See how AI feels about your brand
Add your website and get your AI brand sentiment analysis across ChatGPT, Claude, Gemini and Perplexity, next to every competitor.
- 7-day free trial
- Cancel any time
- Plans from $49 a month
- Your AI visibility on all four platforms
- Your position against every competitor AI names
- How AI describes you, and its sentiment
- The sources AI cites in your market
- The prompts where you're missing
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